Advantage Direct365 takes pride in understanding each client’s unique business objectives. We collaborate with clients to develop relevant and innovative strategies that earn results.
In the race to capture a prospect or customer's attention, the mailbox is a competitive domain. Direct mail, long considered the most traditional and predictable of direct marketing, is continually challenged by oversaturation. You only have about 1.8 seconds to grab the recipient’s attention. Messages must break through the clutter to win customer engagement. AD365 adeptly produces "clutter-proof" pieces through an innovative process of research, design and customer profiling.
Everyone wants to engage with the Wal-Mart shopper! There is no more significant change to traditional food retailing than that created by the expansion of Wal-Mart stores and their focused efforts to move more shopping dollars from supermarkets into their stores. Wal-Mart is the largest food retailer in the U.S. CPG manufacturers need to manage this important shift. Wal-Mart is also defending their market share against other classes of trade.
• AD365 narrows the list of recipients based on geography -- by defining a radius (HH’s within 3 miles) or driving distance (HH’s living within a 10 minute drive) from the nearest store.
• AD365 goes beyond geo-targeting by identifying consumers attitudinally predisposed to shop at Wal-Mart.
• AD365 uses a patented, proprietary modeling technique to identify consumers who not only live near Wal-Mart stores but are likely to shop in them, and to shop in them often.
Every homeowner spends time and money maintaining and improving their home, but the amount of time, money and attention spent on one’s home varies widely, and does not correlate with the size, value or neighborhood of the home. Homeowners range from those who only attend to their home when something is broke, to those who focus their leisure time on constantly improving and beautifying their homes. Standard targeting approaches ignore these critical attitudinal drivers in favor of purely economic ones - which have not yielded good results.
AD365 has developed proprietary attitudinal filters to identify consumers in your critical geographies who are Home Decorating Enthusiasts. Targeted direct mail pieces to these consumers will focus on opportunities to improve and enhance the home, delivered to the very consumers who are most interested in these messages. You can use this capability to drive profitability for your business by finding exactly the right consumers and delivering exactly the right messages.
Finding new consumers as they arrive in our trading areas is critical. Every day, customers move away from our stores, and new consumers move into their places. If we don’t continually refill the “leaky bucket,” we are destined to lose business to both our traditional competitors and newer grocery options like Wal-Mart Supercenters. AD365 offers a customized, new mover solution that finds the right consumers and engages them in ways that maximize their trial and repeat rates. By linking our proprietary methodology for identifying new arrivals with a unique set of tools—such as maps and pre-filled applications—AD365 provides a superior approach to recruiting and retaining new movers.
A new store is a huge capital investment. To make that investment without providing enough marketing support is shortsighted. AD365 has developed a new store opening package which fully integrates state-of-the-art trading area definitions with a toolkit of smart, focused marketing tactics designed to convince the greatest number of high-value, local consumers to try your new store. By finding all of the appropriate target households and providing them with great offers and helpful services, you can be confident that you will maximize the return of your new store investment.
It is said that everyone needs life insurance, and that no one needs it (at least not while they are alive). There is no doubt that everyone views the need for life insurance very differently. AD365 has systematically identified households that see life insurance as a critical part of their investment portfolios and, indeed, their lives. By identifying households with an interest in and orientation towards life insurance and integrating that attitudinal orientation into whatever other filters you use, AD365 can deliver a more engaged, interested and responsive audience of potential consumers for both basic and advanced life insurance products.
Studies have shown that consumers prefer not to think about insurance and other financial services. These same studies also indicate that consumers realize they need insurance, and are most likely to consider additions and changes to their insurance portfolios at specific times in their lives. By identifying specific life-change events and groups of consumers who are going through these life changes, AD365 develops precise marketing tools designed to resonate with consumers facing these life changes. AD365 can help you significantly improve your response rates by targeting exactly the right groups and delivering exactly the right messages.
Green Light Production—Faster results that are customized to your specific needs. Our recognized web-to-print storefronts ensure brand integrity through templates that consistently follow your company’s voice and graphic standards.
Green Light Production uses leading-edge technology from Variable Data Printing (VDP) and Quick Response Codes (QR Codes) to Personalized URLs (PURL), Generalized URLs (GURLs) and Track N Trace on mailings. Our technology tools engage customers and create experiences that generate meaningful results.
Green Light Production is perfect for:
• Automated direct marketing campaigns
• Personalized communication and keep-in-touch programs
• On-demand collateral ordering and management
• Automated prospecting and lead generation tool
No two businesses are the same. The workflow solution implemented for one may not be the solution for another. AD365 will determine your company’s needs and build a system to address your unique challenges.