Direct programming targeted to a brand’s current and past purchases and competition using retailer frequent shopper card data.
Shopper365 features:
- Reaches current users to maintain brand loyalty. The piece will be recognized and reviewed because it’s coming from a preferred retailer.
- Targets competitive brand purchases—testing shows up to a 25% conversion to your brand.
- More than 10,000 stores in the AD365 retailer network.
- Reaches your most profitable prospects with no wasted distribution.
- 100% Turn-Key!
Shopper365 and its precise targeting builds lasting customer relationships resulting in improved retention and reduced customer churn.
Consumers spend money on their pets, and they spend quite a lot. But not all pet owners are created equal. Advantage Direct365 has developed an approach to identify and segment pet owners into two groups: consumers who view their pet as an animal, and those who view the pet as a family member. By focusing on households where the pet is not only present, but is truly a member of the family, Advantage can identify consumers who not only have pets but are interested in spending lavishly on them. Using AD365’s approach, you can focus your pet category spending on consumers who will buy more high-margin pet products across the range of pet sub-categories and avoid consumers who are just looking for discounted pet foods.
Over the last 15 years, a whole generation has emerged that is unable to cook, and profoundly embarrassed at this inadequacy. A combination of factors, including the end of home economics classes in high school, changes in women’s roles in society and the ease of landing high-paying, high-demand jobs right out of college has led to the creation of a generation of cooking-ignorant consumers. But the terrible recession has changed the lives of many of these consumers. Bright young people, who used to have plenty of money and no time, now have plenty of time and limited money. It’s time to identify these consumers and teach them how to cook.
AD365 has developed a series of programs designed to identify and reach this powerful group of young, upscale, motivated consumers with specific materials designed to teach them to cook and save money without having to ask embarrassing questions. By identifying these consumers and delivering them the kind of help they need, you will have the opportunity to identify and convert a new generation of supermarket shoppers.
There is no greater threat to the supermarket business than the rise of alternate classes of warehouse box store groceries. Consumers are increasingly buying their groceries in mass merchandise and club stores, eroding grocery store market share and profitability. AD365 has developed a new tool that allows you to find consumers who are susceptible to the charms of mass and club stores. We then develop specific marketing campaigns designed to convince these consumers that their local supermarket can deliver all of the benefits of the mass/club environment, including low prices, combined with the comfort and convenience of their neighborhood store.
Pharmacists are key influencers in communicating valuable information to patients. 68% of consumers feel healthcare information is overwhelming or misleading and look to their pharmacist for proper guidance. 52% of consumers consider their pharmacist’s recommendation to be very important when buying over the counter products. AD365 has proven, measurable methods of reaching this highly sought after group direct.
Educate Pharmacists, Doctors, Dentists and consumers with personalized messages.
Reach Pharmacists, Doctors and Dentists who “opt in” to receive product information at their homes.
Engage 172,000 Pharmacists, 675,000 doctors and 170,000 dentists in the United States.
Coming soon.